Wednesday, December 19, 2018

Superstar Effect: Billboard Charts

There’s been a lot of press related to the superstar effect recently. First, the Wall Street Journal notes that fewer names are now dominant in the Billboard Hot 100 than in previous years.

The music chart, published weekly by Billboard magazine since 1958, ranks songs based on sales, radio play and, these days, online streaming.

But it’s now dominated by big names in a way that it wasn’t in years past. Today, it’s not uncommon for the most popular performers to have 10 or more songs listed on the Hot 100 at one time.

Supernovas like Drake, Post Malone and The Weeknd are burning brighter than ever. But as a consequence, fewer leading artists get to see their names on the chart.

Today, the Hot 100 typically features around 75 different lead artists—the performers whose names appear first on a song. In the 1970s, the number was closer to 100.

At the same time, the hits now include far more cameos by featured performers. Until the mid-1990s, the number hovered around 10. Today, it’s closer to 45.

The Journal also says that the place you should go to make the most money is America’s superstar cities.

Brookings says that tech is still concentrating in the Bay Area.

And the New York Times talks about the divergent fortunes of mid-sized cities, as they separate into winners and losers. They specifically focus on Nashville and Birmingham.


from Aaron M. Renn
https://www.urbanophile.com/2018/12/19/superstar-effect-billboard-charts/

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