Nebraska’s new tourism slogan is just that. “Honestly, it’s not for everyone.” They are trying to be honest and self-deprecating, while touting what they do have on offer. So far, it seems to be working as there has been a large number of articles written about it all over, including this one.
Here’s a print campaign example:
And here’s another one:
Let’s be honest, it’s a challenge to draw national tourists to Nebraska. A campaign like this is a risky move. Imagine a politician signing off on this. That took guts. At first glance, I’m positive on it.
from Aaron M. Renn
https://www.urbanophile.com/2018/10/18/nebraska-honestly-its-not-for-everyone/
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